Monday, October 26, 2009

Concert Poster Design Rationale





I completed the first poster for the Hipbone based strictly on the theme of the band; cartoon dogs. However, after finishing the poster, I felt that it was much too "kid-ish" and not representing the overall vibe of what the band was about. Basically, The Hipbone is a group of college students who decided to form a band during their sophomore year. This group is very mature in their music, with their rock-jazz style, but also they are goofy with their personalities; hence the cartoon dog theme.

I decided that since their show was on Halloween night, I wanted to change the poster and make it a Halloween theme. I began by opening Quark and creating a tabloid size project, 11 inches by 17 inches. I created the background by clicking the plus button and adding a new purplish color to the side bar. Then I used the rectangle tool and selected the entire background of the poster. I then clicked on my new color and clicked linear blend and changed the angle to 90 degrees.

To add images to the poster, I processed all images in photoshop first and then imported them to quark by clicking file, import and then selecting the images I wanted to appear. When the images appeared in quark they all had white space around them. To get rid of this white space I clicked on the clipping tool and where it said item and changed it to show "non-white areas".

After all of the images were imported and positioned, the text was added in appropriate areas and made specific colors. Then all of the text was stroked or drop shadowed to add emphasis.

Over all I am very happy with my final poster design and I am proud of the use of photoshop and combination of seven different images to display the theme of the show and the personality of the band.

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