Nicaragua Brouchure

My partner and I, Drew Todrys, went to Nicaragua a summer ago through Friends for Students for 60,000 and this trip was by-far a life changing adventure. So why did we choose to make the brochure for Nicaragua? Well, this is because we are planning another trip with the organization to return to the country and this brochure will help us convince our friends to participate in this trip of a lifetime.

The Brochure speaks to the people we are trying to recruit by answering their main questions about the trip. Our information is based on information we acquired or learned from our previous trip there.

The pictures and a color scheme/layout was made that was aesthetically pleasing only enhancing the seriousness and the interest of the brochure. We used a brown gradient and green top for the title with black font to make a South American-Nicaraguan feel. For the title content we used a futura std light and the content was just a futura font.

The pictures we used in the brouchure, I took myself. We placed the images in the document and then stoked them to make them stand out. The images were inserted using placing and precise measurements to make them aligned perfectly. For the picture on the bottom of Friends of Students for 60,000 we used text wrap to make the font go around the picture with just enough space that made it pleasing to the eye. For the contact information page, right under the first picture we inserted the Nicaraguan flag, made it vertical and changed the opacity, so that the font was legible.

Setting up the panels of the brochure required use of the rectangle frame tool and making perfect measurements. It mainly was a trial and error process of placing and sizing with the text boxes and insertion of the pictures. A separate box was made for the titles and than a text box individually for each. Again, a lot of trial and error with picking the fonts, sizing them, bullets, kerning and spacing, free transform tool, text wrap and even stroking and placing the pictures.

We are definitely proud of including all the information we deemed necessary while making it look aesthetically appealing. This brochure will help us a lot with future recruitment for the Nicaragua trip. If given more time, we would give it to the people interested in the trip and get their critiques and than tweak the brochure accordingly.